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How to sell your House on TradeMe Click for rss feed

How to sell your House on TradeMe

This week's blog comes from special guest blogger, and Klixo copywriter, Kaye Blaker. Kaye successfully marketed and sold her house on TradeMe.co.nz with no agents fees or a big marketing budget. Here is her advice:
  1. Take as many good photos as Trade Me will allow. Include every room and your favourite bits of the garden and the view if there is one.
  2. Make sure your house looks gorgeous ie bed made with matching stuff, flowers in strategic places, benches uncluttered. Remember this is their first 'walk - through'
  3. Describe it like you LOVE it and don't want to leave.
  4. Write a good description and follow up with a bullet point summary of best features.
  5. Include what is in the vicinity - parks, schools, shops, etc.
  6. Think about the small things that are important to you when looking for a house and assume other buyers want that too, eg bus stops outside the gate.
  7. Answer every enquiry asap and treat them all like you really want them to be the buyers.
And here is the copy from her successful ad to give you some ideas:

Rural feel, city location

Set in a quiet scenic valley, with tui and wood pigeons nesting outside the back door, this charming property is the perfect place for someone who would rather live in the country but needs to be close to the city for work.

This is a tidy, comfortable cottage with one bedroom and an office. The large area of lock-up storage under the house gives plenty of potential for development into a workshop or studio. Currently owned by an artist, it has several quirky features that make it a truly unique home.

The hillside section has wonderful views, looking out over a reserve and surrounding hills, and is terraced for easy access. All the hard work has been done. Now all you have to do is enjoy it, although there is plenty of scope for you to put your own stamp on the gorgeous garden.

Best Features:

All day sun
Light and airy open plan kitchen/living area
Natural wood features
Over 100 native trees and shrubs
Fruit trees – plums, apple, peach
Big organic garden with veges ready to eat
Compost heaps ready to use
Chook run
3 minute easy drive to the CBD with no busy roads to cross
Within walking distance of city and local shops
Bus stops near the gate every hour
Park, school, 3 preschools within walking distance
Garden shed 2m x 2m
Heaps of storage space
OSP for 2 vehicles, concrete driveway
Washing machine and fridge included if required

This is an up-and coming- area that has left behind its noisy past. Now it is a lovely quiet area, attracting first homebuyers and families. A change of circumstances sees us having to move on but we have loved living here. Be quick to view – properties like this are snapped up.


Got a copywriting question for Kaye? Post a comment

posted by , 06 Oct 2008 | comment | link

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