A website for the future

KiwiSpan is a company specialising in steel buildings - particularly industrial buildings and garages. They have almost 30 dealers spread throughout New Zealand. There are various features of KiwiSpan that set them apart from the many competitors in their field - They can build clear spans up to 30 metres, they can build eave heights up to 7 metres, and their customer service is second to none.
Despite all these things, KiwiSpan wasn't ranking well on search engines when it came to key search terms in the steel building field.

Mangaging Director, Bryan Snow, approached Klixo to see how he could improve his results. Together, Bryan and Klixo were able to identify areas where their website was falling short in getting the rankings they deserved. Klixo formulated a plan that would involve reconstructing the existing page to make it more search engine-friendly.

Klixo devised a multi-pronged attack which included revised copy, adwords campaigns, and installing a content management system - all while keeping the look of the original website.

Everything from the copy to the code was changed to make the existing website one that would stand the test of time. This falls in line with the KiwiSpan slogan - Structures for the future.

• visit: www.kiwispan.co.nz