Facebook is a 'Social Networking' service subscribed to by over one billion users worldwide. Users create themselves a Facebook profile, join common-interest user groups, and link to friends also on Facebook to exchange messages, photos, event invitations, play games, share links, etc.

Facebook Marketing allows advertisers to display adverts to highly targeted groups of users. Targeting can be based on a number of different aspects including: physical location, age, sex, relationship status, who they are in a relationship with/or related to, sexual preference, where they used to/currently work or go to school/university. In addition, Facebook adverts can be triggered by certain keywords the user might have included into their additional profile information.

Addition personal profile information entered might include information on:

• What languages they speak
• Their religion and/or political views
• What music/books/movies/TV programmes/games/etc they like
• What sports/sports teams/athletes they like
• What activities and hobbies they are interested in
• People who inspire them
• Their favorite quotes

Being able to accurately target users based on a combination of these things makes Facebook Marketing the most highly targetable of all the mainstream online marketing services currently available.

For example, a wedding dress maker based in Wellington could set up a Facebook campaign to show ads solely to all those women who are over 18, currently engaged and living within 100km of Wellington.

Facebook Marketing isn’t ideal for all businesses but for many, its unique ability to target specific types of people so acutely makes Facebook an advertising dream come true! 

The format for Facebook adverts is fixed and includes a photograph/logo along with headline, advert body and display URL text.

The below is an example of what a Facebook advert for Klixo's Facebook marketing sercices might look like:

Please note that the information provided on this page regarding Online Facebook Marketing is intended as a basic overview only. The options and opportunities that Facebook marketing present for your business are vast and ever evolving. To find out more, or to talk specifically about Facebook marketing for your business, please contact us today.