One of the hardest things to grapple with when contemplating starting a newsletter is content. What should I write about? What if I have nothing to say this month? What if I can’t write to save myself?

It really doesn’t have to be hard.

First, you don’t have to have a monthly newsletter - you could publish bi-monthly or quarterly.  Don't put too much pressure on yourself.

There will always be something happening in your area. It doesn’t have to be related to your particular business. It may just be something that has happened in your field of expertise, or in the product line that you sell. Maybe someone using one of your products just won a world championship, or a magazine featured items from a product line you stock.

Of course you can always generate your own content sources, here are a few ideas which we have seen work well:

• Notification of winners in a competition
• Having a competition is also a great way to build your subscribers list
• Monthly or weekly website deal notifications
• Also a good way to grow your subscribers list
• Latest blog posts from the website
• If people are interested in the content of the site this is a great way to keep them coming back.
• Keeping in regular contact with your current clients
• Let your clients know what is happening in your company - new products, testimonials, client profiles, offers as above, company news, advice for use of your products.
• Special holiday newsletters
• During the holiday season these can be a great boost to your revenue.

The key to success with E-newsletters is knowing your subscribers. You need to think about what they want from your newsletter and you should also know what your website can offer them.  Not all of the ideas listed above will work on your website and in some cases you could also use any combination of them.

Note that running competitions is a great way to boost subscriber numbers. The competition gives them a reason to sign up, and then they will stay signed up if you continue to deliver relevant content to them.