E-Newsletters are a cost-effective, powerful tool to increase customer loyalty and sales.

The main benefits of having a well-subscribed newsletter are:

• You have a willing audience - they have subscribed to your newsletter and are therefore interested in hearing what you have to say - this is known as permission marketing.
• You have an excuse to make regular contact with your audience - this keeps you front of mind for them.
• You have the opportunity to highlight special deals, new products, new services, changes in the way you do business etc.
• You have the opportunity to add value to your audience by providing them with relevant information from your field.
• You can easily track who read your newsletter and the number of leads generated from it.
• A good newsletter is often forwarded - providing an easy referral mechanism.
• A newsletter is an excellent source of traffic to your website.

Websites that have good subscriber lists and that send out newsletters regularly do have higher visitor loyalty rates. It is notable that around the time newsletters are sent there will always be spikes in website visits.