There are very few industries, services or products that would not benefit from a well designed, implemented and managed online marketing effort.

Due to the relatively low advertising costs involved, it may well be worth setting up a trial campaign to test the waters for a period to see what results online marketing throws up. Your competitors may well be advertising online at the moment - intercepting your potential clients and redirecting them their way!

If you have any questions regarding online marketing or if you’re not sure how it could benefit your business, please feel free to contact us for advice.

The Benefits

Some of the benefits of online marketing when compared to more traditional forms of marketing:

• Effective - Comparative studies have concluded that online 'Search' advertising is the most cost-effective advertising method available today.
• Pay Per Click (PPC) - With PPC advertising you only pay once someone has actually clicked on your ad - so instead of paying for the 100 people who get shown your ad - you only pay for the 10 who actually end up on your website or Facebook page.
• Control - Online advertising offers you, the advertiser, a level of control that conventional forms of marketing simply can't match. You dictate how much you spend per ad, per day, and per campaign. You decide where and when your ads get shown. You control how your Return on Investment (ROI) is measured.
• Tracking – With the highly developed free data collection and tracking tools available, advertisers are able to capture a huge amount of data to help measure the success of their marketing efforts, as well the success and viability of the overall campaign.
• Fast - Other methods of Search Engine Optimization (SEO) can take a lot of time before beginning to 'bear fruit' - not so with a PPC advertising service like Google AdWords. With good quality landing pages and well constructed campaigns you should start to see results within days, sometimes even hours of setting up a new campaign. Studies have shown that while Google AdWords provides a stream of paid traffic, it also lifts your rate of organic traffic and can improve your search engine ranking.
• Flexible - Unlike most other mainstream advertising methods, Online Marketing adverts are ever changeable. After new campaigns have been running for a time, Google (or the service you are using) will have collected enough data to show trends. This information can then be used to continually optimise and update your campaigns. The most successful Online Marketing accounts are those which are monitored and updated regularly.
• Targeted – With the use of carefully chosen account settings, keywords and through various other controls, online advertising can become highly targeted, allowing advertisers to advertise to very specific demographics.