This is a guide to the Monthly Google Analytics report you receive for your website. We are happy to provide more in-depth reports on any of the data provided, however there may be costs involved with doing so (depending on what you want to know and how long it takes to distill that information). We are always happy to support you in understanding any of the data in your reports, we believe the key to managing your website is measuring its performance.

In our monthly reports we have tried to focus on three main areas:

1. How people find your site
2. How they interact with it
3. What are the results of their interaction.

So what have we included in the reports and why?

You may or may not see all of the items we have listed below in your reports. This will be due to the fact that at the time we created the report for your website it did not have the relevant functionality. If you add any of this functionality (e.g. create a campaign) or would like to know more about any of the items listed below let us know.

• Visits
  This is the amount of times people have visited your website, this may be a unique visitor (see next) or someone returning to the site.
• Unique Visitors
  This is the amount of people who visited your site, it only counts their first visit.
• Pages/Visit
  This shows the average amount of pages people are viewing on your website. This gives you an idea of how people are navigating your website once they arrive. It may not necessarily mean your website is performing badly if it is low (2 and below) as they may still be converting - or getting the information the need e.g. phone number. If you want to increase this stattistic, take a look at your keywords and bounce rate (see below), it may be people are looking for something that you could provide more information on.  Also make sure it is always clear what the next action your visitors should take is on each page. Every page should have a clear "call-to-action" that is the goal of the page e.g. "Contact us for an estimate today". You can also present them with links to more relevant information. For example, add links in your content pages like "Want to know more about our company?" or "See our product range".
• Visits and Avg. Visit Duration by Country/Territory
  This may or may not be entirely useful to you.  If it is not useful, and your market only focuses on New Zealand let us know. Why have we included it? To give you a breakdown of where your visitors are coming from and how much they are finding your information useful - shown by how long they spend on your website. If you find you are getting a lot of visits from a particular country perhaps you could look at targeting them directly.
• Goal Completions and Goal Conversion Rate by Source
  This will give you an idea of who is sending you the "best" kind of traffic - that is traffic that converts into one of your sites goals (e.g. Enquiry Sent, Purchase made). This will generally have Google (people have searched for your site) or direct (people have gone to your website directly) as the top results.
• Visits by Traffic Type
  This shows what method people are using to access your website. These are generally: Organic (Search Engines), Referral (links from another website), Direct (visitor typed in your URL), Email (a link from within an email) and Paid (pay-per click advertisement e.g AdWords).
• Total Events by Event Category
  We use Event Tracking in Google Analytics to track visitor actions that don't correspond directly to pageviews. It's great for tracking things like: clicks on links to external sites, PDF views, Social interactions (e.g. likes) and more. The view provided in this report is a broad overview of these events - if you are interested in extracting more detailed information let us know. 
• Visits and Bounce Rate by Keyword
  So someone has Googled something and found your website as a result, great! This shows your top keywords, however it also shows the bounce rate for those keywords. The bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance page. A high bounce rate generally indicates that site entrance pages aren't relevant for the keywords your visitors are using. Try Googling the keyword and see how relevant your results are. 
• Visits and Pageviews by Mobile
  As we all know mobile devices are taking over the world! Kind of. We have included this data to give you an idea of how many people are accessing your website using their mobile devices. If this number is high for your website it may be time to consider catering to them.  We can develop templates specifically for mobile devices.
• Content with Social Actions
  This shows what content on your website is shared most through social media. Do you have content on your website you think people would like to share? We can implement social sharing buttons to enable them to do so easily.
  See some social sharing icons in the wild (floating left).
• Visits and Pages/Visit by Campaign
  Any marketing or promotion you do online should be set up as a Campaign so you can measure the results. This shows the visits generated by your campaign, and how many pages they viewed on your website. If you have a specific goal for your campaign we can also track this for you. More information on how campaign tracking works.
• Visits and Pageviews by Social Network
  See how your time on Facebook (for your business that is) has been paying off - what social sites you are maintaining are returning the best traffic?

Want to know more about using your Google Analytics with your website?

We send out email reports to everyone that has Google Analytics accounts, but sometimes this isn't enough for companies that are always trying new things online. A few of our clients take their Google Analytics further, either by getting access to their Google Analytics accounts so they can manage and create their own reports. Or through custom reports to show specific information on campaigns they are running. We are happy to advise you on what kind of information you can extract from Google Analytics and how you can use to monitor your online campaigns (Newsletters, Advertising, Social Media etc).

• Training you to use your Google Analytics
  Interested in getting your hands dirty in your website's glorious statistical information? Want to impress your boss with your in-depth knowledge of how your company's website is performing? We can provide you with some hands on training and, if you need it, ongoing support for using Google Analytics. We will show you how to access your account online, create your own reports, create your own email reports, create your own website goals and how to find any specific information you require.

• Tailormade Google Analytics reports
  Do you want to extract specific information from your website? Are you running an advertising campaign and would like to monitor its results online? We can advise you on the best way to go about doing this, both on your website and through Google Analytics. We can either set up reports to be emailed to you or we can compile detailed reports and present them to you personally. Let us know if you would like to find out more.