This is a guide to the Monthly Google Analytics report you receive for your website. We are happy to provide more in-depth reports on any of the data provided, however there may be costs involved with doing so (depending on what you want to know and how long it takes to distill that information). We are always happy to support you in understanding any of the data in your reports, we believe the key to managing your website is measuring its performance.
In our monthly reports we have tried to focus on three main areas:
This article focuses on improving the search engine ranking for your website and is specifically written for New Zealand based small business websites. This article does not include specific strategies for increasing the number of visitors to your site, but in most cases a better search engine ranking will increase the overall visitor traffic to your site.
The Keyword Tool is used to estimate the amount of searches for a given keyword in a month. It can also be used to recommend relevant Adwords keywords for your webpages. Follow the instructions below to login to Google Adwords and access this tool.
Create a Google Adwords Account
If you don't already have one, get a Google Adwords Account.
Search Engine optimisation (SEO) and marketing go hand in hand and I am getting more and more requests from people in Marketing roles for advice on SEO. The skills required to optimise a website for Search Engines are all marketing related skills.
This article briefly outlines how to SEO the META tags for a web page and then set them in the Klixo Website Manager.
What is a META tag?
Meta means "about". A meta-tag contains information about a web page and is hidden where ordinary website visitors can't see it, in the HEAD of the web page. The two most common META tags are "Description" and "Keywords", and also TITLE, but there are also many others.
The following article is a guide to search engine optimizing(SEO) pages on your website. When carrying out this process it is important to remember the focus of these fields, that is the search engine results displayed in Google and other search engines.
